- Trusted by 14 ecommerce brands · $5M – $200M ARR
We turn $1 of ad spend into $4.20 of contribution margin.
Or you don’t pay.
The performance operating system for ecommerce brands between $5M and $200M ARR. Reconciled to your P&L –not platform-reported metrics.
- $5M+ ARR brands only
- Response within 24h
- Audit delivered in 10 working days.
$240M+
Revenue influenced
3.2×
Median MER lift
92%
2-yr renewal · ARR
2 / 14
Slots open · FY26
- Trusted by 14 ecommerce brands · $5M – $200M ARR
Last 18 months. Three brands. Margin recovered.
Client 01
Client 02
Client 03
Client 04
Same playbook, applied to your brand
- The Pattern
Spend grows. Margin doesn’t.
Almost every $5M–$200M brand we audit hits the same wall — and it’s never the wall they think it is. The four patterns below show up with such consistency we now diagnose them in the first call.
Spend grows up. Profit doesn’t.
X
- Margin trap
Top-line grows. Margin compresses.
Channel ROAS hits target while contribution falls quarter over quarter.
X
- Acquisition
CAC drifts up every quarter.
Post signal-loss attribution flatters retargeting; net-new acquisition starves.
X
- Conversion
Site is never tested against the media.
PDP, cart and checkout treated as a separate workstream from paid.
X
- Conversion
Site is never tested against the media.
PDP, cart and checkout treated as a separate workstream from paid.
Four operationg shifts. Run as one system.
→
- Shift 01
Decisions made on contribution margin, not ROAS.
Reported every Friday against your finance system, not the platform.
→
- Shift 02
Acquisition gated by incrementality, not attribution.
Triangulated through MMM, geo-tests and cohort — never one platform’s claim.
→
- Shift 03
Site treated as a media multiplier.
Landing pages, PDPs and checkout tested to the same revenue target as paid.
→
- Shift 04
Creative shipped at platform-scale velocity.
Hooks, statics, UGC and motion produced weekly — volume is the lever.
- the engine
Five pillars engineered to feed each other.
Creative makes paid cheaper. Conversion makes creative count more. Analytics makes every decision defensible. Retention makes the whole engine worth running. Run independently, they compete for budget. Run as a system, they Compound.
- 5 pillars · 1 system
01
Performance Marketing
Channel architecture across Meta, Google, TikTok and emerging surfaces — allocated by incrementality, gated by margin.
02
Creative Strategy
A creative factory tied to the media. Hooks, statics, UGC and motion produced at the volume modern feeds demand.
03
Conversion
Landing pages, PDPs and checkout treated as multipliers on every paid dollar. Tested to the same revenue target.
04
Analytics
A creative factory tied to the media. Hooks, statics, UGC and motion produced at the volume modern feeds demand.
- The system, in practice
Five pillars sound like theory, four brands ran them as one.
Each engagement records the inflection point — the exact week margin started compounding. Skip ahead if you want to see the curves.
- selected work
Plain language. Who they were when we started, what we did, what changed. Photography by the brands themselves; numbers reconciled to their P&Ls.
- 14 brands · capped
2 slots open · FY26
Top-line was growing 31% a year was quietly compressing.
Reported ROAS looked great. Blended MER told a different story. We rebuilt acquisition around contribution margin, replaced their attribution stack with MMM and incrementality testing, and brought creative production in-house.
Pre-engagement
$18M ARR
Current ARR
$42M
Tenure
Q2 ’24 →
iOS 14 broke their CAC. Three× in six months.
They came to us 90% concentrated on Meta and Google with measurement they no longer trusted. We stood up MMM, opened four net-new acquisition channels in parallel, and replaced the agency retainer with an in-house creative loop.
Channels (paid)
2 → 6
Incremental ARR
+$14M
Tenure
Q4 ’23 →
Acquisition was solved. Retention was leaking.
Strong front-end. Second-purchase rate below 22%. We rebuilt the lifecycle program around cohort cash-flow rather than open rates, and tied retention spend directly to LTV inflection.
2nd-purchase
22% → 51%
90-day LTV
+162%
Tenure
Q1 ’24 →
Creative was the bottleneck. Not media.
Spend ceiling kept hitting at the same number every quarter — not because audiences were saturated, but because creative volume couldn’t keep up. We installed a UGC and motion factory producing at 3.4× the previous cadence.
Concepts/wk
12 → 41
CPM change
−28%
Tenure
Q1 ’24 →
Output · last 30 days
41 CONCEPTS SHIPPED PER WEEK .UGC .STATIC .MTION
$240M+
Revenue influenced
$240M+
Revenue influenced
$240M+
Revenue influenced
$240M+
Revenue influenced
$240M+
Revenue influenced
Ten more in the active portfolio — beauty, home, premium food, accessories. Available under NDA on the scoping call.
- operator voices
What the buyers actually say.
14/14
- active engagements
2 slots open · FY26
“ScaleOS rebuilt our P&L logic. The 38-point margin recovery is finance-team verified — not platform-attributed — and that’s the only reason our board signed the FY-26 plan.”
Sarah Chen
CFO · DTC Skincare brand
+38 pts
contribution margin · 18mo
- 2 of 14 slots open · FY26
- 04 principles
- Non-negotiable
Every engagement
Three commitments behind every engagement. The six principles below operationalize them — they’re how every decision, every reporting cadence, every line of media gets evaluated against the only number that matters.
01
Margin-first, dashboard-last.
Every decision filtered through contribution margin and unit economics — never platform-reported metrics. We optimise the P&L, not the pixel.
02
Diagnostics before tactics.
No media runs in the first 90 days. Every engagement begins with a structured teardown of what’s actually driving incrementality, where the ceiling is, and where the economics are leaking.
03
Systems, not services.
We don’t run campaigns — we build growth operating systems: measurement infrastructure, creative intelligence, strategic feedback loops that outlast any one quarter.
04
Senior led, no handoffs.
We don’t run campaigns — we build growth operating systems: measurement infrastructure, creative intelligence, strategic feedback loops that outlast any one quarter.
05
Capped Portfolio.
We don’t run campaigns — we build growth operating systems: measurement infrastructure, creative intelligence, strategic feedback loops that outlast any one quarter.
06
Accountablility at the buiness level.
We don’t run campaigns — we build growth operating systems: measurement infrastructure, creative intelligence, strategic feedback loops that outlast any one quarter.
- 05 fit
We’re not for every brand.
A capped portfolio forces honest conversations. If you’re below this line, we’ll send you to a partner we trust.
- 14 brands · capped
Currently 2 slots open · FY26
We work with
+
$30k+ monthly working media
Roughly $5M+ ARR — enough volume for a system to compound.
+
Validated, repeat-buy products
Product-market fit confirmed. Acquisition and margin are the constraint.
+
Operators scaling profitably
Success measured at contribution margin, not just top-line.
+
Founders with conviction
Willing to rebuild the stack if the diagnostic says to
+
12-month minimum horizon
Long enough for a system to outperform a media plan.
We don’t work with
-
Pre-revenue or early-stage
You need a hands-on partner, not an operating system.
-
Sub-$30k/month media budgets
Below this our infrastructure overhead exceeds your spend leverage.
-
"Quick results" mindsets
Margin systems take 90 days to show. We're not a 30-day audit shop.
-
Direct competitors of portfolio brands
Conflict-of-interest cap is non-negotiable.
-
Brands seeking pure execution
If you don't want strategic input, we're the wrong shop.
- 06 FAQ
Pricing, timeline, scope, attribution, who actually does the work. Direct answers — the same ones we give on the scoping call.
- Last updated
Still have questions?
The fastest route to a real answer is the 30-minute scoping call. We’ll tell you on the call whether the system fits — no follow-up sales motion.
- Avg. response · 14 hrs
The Margin Memo
The fastest route to a real answer is the 30-minute scoping call. We’ll tell you on the call whether the system fits — no follow-up sales motion.
What's the realistic timeline before I see results?
How is pricing structured?
Two engagement tiers, both retainer-based with 12—18 month minimums:
- ScaleOS™ — from $35k/month, for $5M—$50M ARR brands.
- Profit Engine™ — from $120k/quarter, for $50M—$200M+ ARR brands.
No percent-of-spend pricing. No performance bonuses tied to platform metrics — we won’t hold ourselves accountable to a number we don’t trust.
What's the minimum ad spend you'll work with?
$30k/month in working media as a floor. Below that, the system overhead doesn’t pay for itself, and you’re better served by an in-house operator. We’ll happily refer you to a partner shop in that range.
What's actually in scope — ads, creative, conversion?
All five layers of the engine: paid media, creative, conversion, analytics & attribution, retention. They run as one team with one weekly cadence. We don’t sell channels in isolation — the whole thesis is that they only compound when run together.
What does reporting look like?
One unified dashboard for contribution MER, blended CAC, cohort LTV and platform diagnostics — reconciled to your finance system, not the platform. Weekly written brief. Monthly architecture review with the senior strategist. Quarterly board-ready P&L summary.
How do you handle attribution post signal-loss?
Triangulation, not a single source. We run marketing-mix modelling, geo-incrementality, post-purchase surveys and cohort analysis in parallel and reconcile the four. No single platform’s reported attribution makes a media decision in our system.
Who actually does the work day-to-day?
A senior strategist with direct P&L experience leads every engagement, supported by specialist operators across the five layers. No junior account managers. No pod rotation. The person you meet on the scoping call is the person on your weekly call eighteen months later.
- NEXT ENGAGEMENT
Start with a complimentary Growth Assessment — a structured diagnostic of your acquisition infrastructure, unit economics and scaling potential. Delivered within ten working days.
- Response within 24 hours
- Diagnostic in 10 working days
- No obligation, no retainer trap
- $5M+ ARR brands only